A Regola d’arte

A craftsman is more than a manual worker; he is someone who makes things well or, as one would say in Italian, ‘a regola d’arte’. This was the concept behind the exhibition that, by retelling the Salvatore Ferragamo company’s history, invited visitors to reflect on the values that have enabled a business founded on Florence’s longstanding tradition of fine handcraftsmanship and art to uphold this principle even as it moved forward to industrial production.