Skip to content

Keyword

Activewear

Start Date 06 June 2021
End Date 30 December 2021
Venue ModeMuseum
Location Hasselt, Belgium
Curator Elodie Ouédraogo and Olivia Borlée
Designer Dennis Vanderbroeck
An 18th dress is framed in a green-glassed cabinet, surrounded by screens. The floor is an abstracted basketball court.
Two 18th century cream dresses with pale green and pink detailing, set in black-framed display cabinets and pink walls.
A red PVC coat worn on a crescent-patterned mannequin, set against a display wall of silver air fans
A pair of Dior x Nike high-top trainers sit on a fridge shelf. In the background is another fridge with two more pairs of trainers.

More than ever, fashion is inspired by the world of sports. Cycling shorts, hoodies and sneakers are taking over the catwalk. Designers are drawn to technical materials such as neoprene, spandex and tulle. Fashion houses engage in lucrative collaborations with athletes and sports brands. High time for an exhibition that explores the exciting relationship between fashion and sports! Has activewear reached its peak or will it become a lasting trend?

Guest curators Elodie Ouédraogo and Olivia Borlée

These two former Olympic athletes are the figureheads of Belgian activewear, making them the ideal guest curators for this exhibition. They also play a role in the campaign image: Ronald Stoops immortalized them on camera, wearing an outfit by their favourite Belgian designer, Glenn Martens of Y/Project. But Elodie and Olivia are not only the faces of the exhibition. They also feature as the voices on your audio guide, showing you around personally and sharing their insights with you. To top it all off, they act as protagonists in Second Skin, A Virtual Trophy, a new digital artwork created by Frederik Heyman, whose previous collaborations include Lady Gaga, Nike and Hypebeast.