BIBA: The Fashion, The Lifestyle, The Brand

This exhibition explores the iconic brand from its humble beginnings as a postal clothing boutique, to its unprecedented success and expansion into the world of home wares, cosmetics, and even food. Biba and everything associated with it became a lifestyle aspiration for nearly all teenagers and young adults during the 1960s and 70s. Biba was the brainchild of Barbara Hulanicki, a fashion illustrator whose desire to create affordable fashion for all, saw the development of a business that would change the face of high street fashion, lifestyle wares and shopping forever.

Displayed across the Beecroft Art Gallery and Central Museum, this will be a joint exhibition celebrating all things Biba, highlighting the brands reach from fashion to personal health and lifestyle wares. A local and prolific collector of Biba has kindly loaned the objects in this exhibition, emphasising the importance and relevance of this brand today.

With a completely new and unique atmosphere that appealed to all the senses, Biba was an experience that many will fondly remember. For those who are new to Biba, it will be an exciting and captivating journey through the history and character of the brand.

Enchanting and charismatic, Biba continues to make the mundane magical.

Images courtesy of  Beecroft Art Gallery.