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Dress Code: Are You Playing Fashion? (Touring)

Start Date 21 May 2021
End Date 12 September 2021
Venue Bundeskunsthalle
Location Bonn, Germany
Curator Eva Kraus and Susanne Kleine

The exhibition illuminates international fashion as a mirror of society and the individual with different questions. Whether designer dress or jeans, suit or sweatpants, sweater or uniform – every culture, society and group has its own dress codes. You set the framework, but everyone determines the design individually. In some cases, we choose based on how we feel. Or we decide on specific occasions or depending on who we want to meet and how we want to present ourselves. In addition, our clothing style should ideally express our personality, even give us our very own identity. With what we wear, we can locate ourselves in society, with every new outfit we can slip into new roles.

Dress Code – the successful exhibition from Japan – presents fashion as a game that underlines the daily transformation as an important instrument for the representation of our individual personality.
Important international standards of streetwear up to today’s stylistic plurality are shown. The exhibition presents a global overview of contemporary fashion by great designers such as Giorgio Armani, Aseedonclöud, Burberry, Chanel, Comme des Garçons, Jean-Paul Gaultier, Gucci, Martin Margiela, Moschino, Issey Miyake, Louis Vuitton or Yohji Yamamoto, who also work with contemporary Art is brought into an informative dialogue. And it negotiates fashion between two poles – the actors and the spectators, the individualist and the conformist. Here fashion becomes a communicative game that should lead us to a new understanding of the way in which we deal with fashion.


The National Museum of Modern Art, Kyoto, 09 August 2019–October 14, 2019;

Contemporary Art Museum, Kumamoto, 08 December 2019–February 23, 2020

Tokyo Opera City Art Gallery,  04 July 2020 – August 30 2020

Bundeskunsthalle, Bonn, Germany, 21 May 2021 – 12 September 2021

Images  Laurin Schmid, 2021 © Art and Exhibition Hall of the Federal Republic of Germany GmbH