Folk Fashion
Folk Fashion
Folklore in Fashion
Our Folk Fashion exhibition invites visitors to discover the unique and timeless relationship between Hungarian folk art and fashion. It showcases how the forms and motifs of popular culture have inspired the work of fashion designers from the early 20th century to today.
Iconic stories
Visitors can encounter iconic stories about Paul Poiret’s dresses inspired by Matyó patterns, Gottex’s world-famous Matyó and Kalocsa-pattern swimwear collection, or the uniforms of the London Olympics decorated with Kalotaszeg motifs. Furthermore, Márta Sebestyén’s Hungarian performance dress, which she wore before Elizabeth II at Buckingham Palace, will also be on display. A special feature of the exhibition is Lea Gottlieb’s swimwear collection from the Holon Design Museum in Israel, which will be presented for the first time in Europe and whose pieces were worn on the catwalk by such celebrated models as Naomi Campbell and Claudia Schiffer.
Rich collections
The exhibition focuses on the rich textile collections of the Hungarian Heritage House – Museum of Applied Hungarian Folk Art as well as on the clothes and personal stories of private collectors and museums. It features nearly 150 pieces of clothing, accessories and other items that authentically attest to the continuous interaction between folk art and fashion history. By presenting the creative processes and the historical context, the exhibition encourages visitors to reinterpret the boundaries between the history of traditional folk costumes and folk art while getting a glimpse into the creative world of fashion designers.
Details of the exhibition
The exhibition is curated by Dr. Szilvia Czingel
Opening of the exhibition: 12 February 2025, 17:00
The exhibition is open from 13 February to 30 October 2025, opening hours are 10 am to 6 pm from Tuesday to Sunday, closed during the summer holidays from 28 July to 18 August. The ticket also entitles you to visit the permanent exhibition as well.
Photography courtesy of Szilvia Csibi .