Poetry of Time

Van Cleef & Arpels is celebrating its vision of Poetry of Time with a unique exhibition at Cromwell Place. Contemporary watch creations and pieces from the Maison’s patrimonial Collection will be on display in an immersive environment designed to evoke an enchanted forest.

Illustrating some of Van Cleef & Arpels key sources of inspiration – astronomy, nature, fairies and ballerinas, love, couture and more – these watches offer a vision of passing time, as an invitation to reverie and rejoice. Through a blend of craftsmanship and technical expertise, Van Cleef & Arpels instils a dimension of dream and emotion into the art of watchmaking.

Van Cleef & Arpels
Founded at Paris’ 22 Place Vendôme in 1906, Van Cleef & Arpels came into being following Estelle Arpels’ marriage to Alfred Van Cleef in 1895. Over the decades, the excellence and creativity of the High Jewellery and Watchmaking Maison established its reputation across the world. With a blend of inventiveness and poetry, Van Cleef & Arpels perpetuates a highly distinctive style that has produced numerous signatures: the Mystery Set technique, the Minaudière precious case, the transformable Zip necklace and the Alhambra motif. Its selection of gems that instil an emotion and the savoir-faire of its virtuoso craftsmen have given birth to enchanting jewellery and watchmaking collections. Whether inspired by nature, couture, dance or imaginary worlds, the Maison opens the gate to a timeless universe of beauty and harmony.

Images courtesy of Van Cleef & Arpels and Cromwell Place.