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Sneakers Unboxed: Studio to Street

Start Date 18 May 2021
End Date 24 October 2021
Venue Design Museum
Location London, UK
Curator Ligaya Salazar
Exhibition display of trainers and sportswear with person viewing

Sneakers Unboxed: Studio to Street
Step up and discover the footwear phenomenon that has challenged performance design, inspired subcultures and shaken the world of fashion.

What to expect
Know your Air Jordans from your Air Force 1s?

From trainers originally designed for specific athletic activities like the Converse Chuck Taylor All Star, the Puma Disc, and Nike Air Zoom Alphafly Next%, discover how sneakers such as the Reebok InstaPump Fury, the Vans Half Cab and the Asics Gel Lyte III have become cultural symbols of our times.

Take a journey through the design process behind some of the most technically inventive shoes of today with the Adidas FutureCraft.Strung shoe-making robot designed by Kram/Weisshaar, Satoshi, a brand using blockchain certification and the world’s first biologically active shoes developed by MIT Design Lab and Biorealize for Puma.

Then delve into the lucrative resale market that is currently valued at $6 billion in data visualisations from Stock X, before reliving the streetwear staple’s high-fashion reinvention including sneakers by Balenciaga, Comme des Garçons and Y-3 and runway looks from A-COLD-WALL* and CRAIG GREEN.

Uncover the icons and collaborations that have shaped the sneaker scene over the years from Michael Jordan and Run-DMC to Kanye West, experience visuals and graphic work from Jamel Shabazz, Grace Ladoja, Simon Wheatley and Reuben Dangoor, and meet the designers working to make the industry more sustainable, Stella McCartney, Helen Kirkum and Alexander Taylor.

Sneaker 0 by Snap
At the Design Museum, we’re always looking for innovative ways to reshape the museum experience. In partnering with Snapchat we’ve been able to re-imagine that whole process by extending the Sneakers exhibition into people’s phones and even onto their feet. Sneaker 0 is not only made by machine learning using curatorial research and imagination, it’s an entirely new way for people to engage with a complex design story.”

Tim Marlow, Design Museum CEO


Image courtesy of the Design Museum, London, UK