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Splash! A Century of Swimming and Style

Start Date 28 March 2025
End Date 17 August 2025
Venue Design Museum
Location London, UK
Curator Amber Butchart

Splash! A Century of Swimming and Style

Splash! takes visitors on a fascinating journey through the design of swimming over the past century. Celebrating our love of water, this exhibition explores how swimming has shaped culture, fashion, and fitness since the 1920s.

From the rise of swimwear as performance wear to the iconic lidos that lined Britain’s coast, Splash! dives deep into the intersection of style, sport, and architecture. Curated by design historian Amber Butchart, it offers a refreshing perspective on how swimming influences autonomy, agency, and modern life.