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The Future of Fashion is Now

Start Date October 2014
End Date 18 January 2015
Venue Museum Boijman Van Beuningen
Location Rotterdam, Netherlands

In the successful exhibition ‘The Future of Fashion is Now’ Museum Boijmans Van Beuningen showed the fashion of the future. In 3 months more than 83.000 visitors enjoyed the work by renowed innovators like Viktor&Rolf, Hussein Chalayan and Iris van Herpen to the latest generation of fashion designers from all over the world.

The latest generation of fashion designers takes a critical view of the current fashion system. They are coming up with innovative solutions and fresh designs at the cutting edge of fashion and art. Sustainability, futuristic technologies and the social value of clothes are themes with which these designers address the fashion of the future. ‘The Future of Fashion is Now’ – with clothes and accessories, videos and installations – was shown in the museum’s 1,500-square-metre exhibition space. The exhibition was an initiative of Han Nefkens Fashion on the Edge.