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Keyword

The Max!

Start Date
03 November 2026
End Date
09 November 2026
Venue
Ginza Sony Park
Location
Tokyo, Japan
Curator
Olivier Saillard
Associate Curator
Gaël Mamine

Since its founding in 1951, Max Mara has built a timeless elegance based on exceptional tailoring and a relentless pursuit of craftsmanship. “THE MAX!” is an exhibition that unravels Max Mara’s 75 years of creativity and heritage.

It showcases the brand’s creative trajectory through iconic pieces and a tradition of exceptional craftsmanship.

The concept is “LIVING ARCHIVE.” For Max Mara, an archive is not merely a means of preserving the past, but a “living entity” where knowledge, skills, and creations passed down through generations come alive. It invites you into a rich world of heritage woven from the brand’s journey and creativity.

“THE MAX!” is an exhibition that traces 75 years of history while simultaneously looking towards the future. From the past to the present, and into the next era. Experience the ever-evolving creative journey of Max Mara firsthand at the venue.