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Keyword

The Max!

Start Date
17 June 2026
End Date
28 June 2026
Venue
Long Museum (West Bund)
Location
Shanghai, China
Curator
Olivier Saillard
Associate Curator
Gaël Mamine

75 Years of Future. Max Mara celebrates its 75th anniversary with the Resort 2027 fashion show and “The Max!” exhibition at the Long Museum West Bund in Shanghai.

The spaces of Shanghai’s Long Museum open their doors to the discovery of the Max Mara universe. The journey begins on June 16th with the Resort 2027 show, set within the very same galleries hosting “The Max!”— an exhibition curated by Olivier Saillard, open to the public from June 17th to 28th.