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Keyword

The Way We Are

Start Date 24 September 2021
End Date 15 May 2022
Venue Armani/Silos
Location Milan, Italy
Curator Giorgio Armani
Black and white boxers and briefs are hung on a washing line abovecampaign photographs showing models wearing Armani underwear.
A group of mannequins stand in a triangular formation facing a wall and wearing dark suit jackets and hats. In the centre is a female mannequin with a cream trench coat.

On the occasion of the fortieth anniversary of Emporio Armani, Armani/Silos hosts THE WAY WE ARE, the exhibition-manifesto that narrates and ignites the egalitarian spirit of Emporio Armani. Four decades of a “container” brand flow before the viewer’s eyes via clothing, imagery and films, retracing the past to speak about the present.

THE WAY WE ARE engages its audience right from the beginning with a declaration covering the entire entrance wall, followed by an itinerary that explores a series of rooms, each expressing distinct values, ideas, aesthetics, and worlds: from accessories to a style that is egalitarian for both him and for her, from Milan to the other metropolises of the world, from the city to exotic destinations, from the heroic and erotic body to the pages of the Emporio Armani Magazine. Everything always in the name of the eagle soaring high above: more than just a logo, but an aggregative universe.