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Transform Into Butterfly – 2016 Fashion Review

Start Date December 2016
End Date February 2017
Venue China National Silk Museum
Location Hangzhou, China
Curator Zhao Feng
Exhibition display of dressed mannequins

The year 2016 is the first year of executing 13th Five-Year Plan. Basing on the “Supply Side Reform” strategy and conforming to the current trend of being green, ecological and sustainable, textile industry has been relying on development of science, adjusting industry structure, introducing intelligent technology and using “Internet Plus” mode, to promote industrial transformation and has upgraded from all the aspects throughout the research, design and production chain. With the continued downward of the global economy, international fashion brands have vied for Chinese customers. Chinese fashion industry has been through a short term of dormancy, but now, with the focus on the creativity, brand building and cultural heritage, the Chinese fashion industry is about to break the cocoon and herald a new fashion era.

Image © China National Silk Museum.