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UltraMegaLore – Fashion Icon

Start Date 27 March 2010
End Date 06 June 2010
Venue Modemuseum
Location Hasselt, Belgium
Curator Hannelore Knuts
Designer Base Design
Idea: Kenneth Ramaekers

In 2010, MMH presented the exhibition ‘UltraMegaLore’ in the spring. International top model Hannelore Knuts (b. Hasselt, 1977) is curating an exhibition on her career, inspirations and encounters, based on an idea by Kenneth Ramaekers.

Since giving up her photography studies at 21 to become a model, Hannelore has walked all the fashion shows and become the face of exclusive brands such as Chanel, Gucci, Marc Jacobs and Prada.

In Hasselt she was given carte blanche to put together an exhibition that gives a blueprint of her (at the time) 10-year career at international top level.

You were given a glimpse into her universe, which extends beyond fashion. People she met along the way, who fascinated her, with whom she felt akin and who left a deep impression on her. Irrespective of whether they were fashionable or not. A cluster of encounters and impressions.

The visitor experienced a variety of artworks and disciplines, as if leafing through a magazine with Hannelore’s gaze. Just as a stylist combines endlessly different brands, second-hand clothes and personal things, this is how she approached her role as curator.

The exhibition was neither a retrospective nor an homage to the model Hannelore. It was rather a homage to the people who made her who she was at that moment.

Idea: Kenneth Ramaekers

Curator: Hannelore Knuts

Design and styling: Base Design 

With the cooperation of:

Juergen Teller,

Jean Paul Gaultier,

Karl Lagerfeld,

JP Mondino,

Azzedine Alaia,

Ellen Von Unwerth,

Veronique Branquinho,

Ugo Rondinone,

Philip-Lorca diCorcia,

Luc Tuymans,

Filip Metten ,

Alex Salinas ,

Peter Rogiers,

Anne-mie Van Kerckhoven ,

Danny Devos,

With thanks to: City of Hasselt, Municipal Executive, Vzw De Vrienden van het Modemuseum, Employees of the Modemuseum Hasselt, Employees of the central workshops of the City of Hasselt,

Volunteers of the Vzw The Friends of the Fashion Museum

Image courtesy of Modemuseum, Hasselt, Belgium.