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What I Like Molly Goddard

Start Date 04 November 2016
End Date 22 February 2017
Venue NOW Gallery
Location London, U.K.
Curator Molly Goddard and Jemima Burrill
Designer Molly Goddard
View of gallery from the street outside. Through the window are a range of pink, organge and yellow tulle dresses hung at different heights. A row of chairs are placed by the window.

NOW Gallery’s second fashion commission will be by the bright star of the London fashion scene Molly Goddard.

Goddard will create an interactive exhibition with oversized tulle dresses hung from the ceiling of NOW Gallery. Each dress is on a pulley and can be raised or lowered to a height at which visitors can sit and embroider directly onto the dresses. On the gallery wall posters with graphic instructions of embroidery stitches for all abilities, will be available to follow and interpret. Sew what you like.

Each dress will be already slightly embroidered before installation and as part of the opening event in order to encourage people to feel at ease with embroidering directly onto the dresses. Around the room will be various chairs, attached to the chairs will be scissors and large plastic needles. On one of the walls will be a shelf of embroidery threads ready to be chosen and unraveled.

We hope to encourage people to become interested in and appreciative of the craft of embroidery, whether an office worker taking a moment of meditation after work, a parent teaching their children after school or a someone with a few minutes spare before a gig at the O2.